Why choose Logo Design Limited?

Because we are talented, enthusiastic, intelligent and totally committed. Our highly qualified designers are teamed with experienced client advisors to ensure
our designs are focused and have strong business rationale. Getting your logo right, right at the beginning, is vitally important.

It must:

• reflect the values of your product or service
• differentiate you from your competitors
• be aesthetically pleasing
• gain recognition quickly
• be both affordable and practical to implement

How much do you charge?

We charge £75 / $105 / €75 per hour across the board: creative, artwork research, brainstorming, writing copy, taking photos, video or animation, website design and development. Time spent thinking in the bath and walking the dogs is free.

Our fixed price packages are based on the amount of time we would expect to spend developing unique and effective designs for small to medium businesses typically working to tight budgets.

These packages do not allow for face-to-face meetings, presentations, detailed market research and all the other things which can be involved in creating a fully fledged corporate identity programme for a large or complex organisation.

Why are you more expensive than
some other companies on the web?

You can buy a Ford or a BMW or a Rolls Royce; we are probably in the BMW/Audi bracket. If you think you will be content with something done by someone on a Mac in their spare bedroom or something recycled with INC replaced with LTD then you probably won’t appreciate our service.

We thrive on creative work and we are proud of our achievements. We still work for our very first client who has used us for the past thirty two years; people enjoy working with us and we like to build mutually rewarding long term relationships.

What exactly do I get?

Our creative powers, intelligence and undivided attention - and a perfect design solution. In order to reach that solution we give you a set of unique design concepts, development work and then fully scaleable master artwork that you can use anywhere from on the side of your pen to the side of your plane.

Will my logo be unique?

Yes absolutely. It will be designed exclusively for your organisation, product or service. We do not use ‘clip art’ or recycled designs.

Who will own the copyright?

We will assign full copyright ownership to you upon completion of the project.

Do I need a company that has a good
understanding of my business?

Definitely. This is something we feel very strongly about: a logo must reflect the qualities that make a business or a product unique. We will ask you to fill in our briefing form so that we can learn about your goals, your position in the market place, your potential clients or customers, your competitors, your products, service etc. We will spend time talking to you, we will ask lots of questions and listen carefully to what you tell us.

How long does it take?

On average the whole process usually takes about 10 working days but much depends on how quickly you need it and how quickly you are able to provide feedback as we go along.

What is the procedure?

It all starts with our logo design briefing form (there is a separate website briefing form) which you can complete online or download as a Word file. You will have an account manager and a lead designer who will discuss your project with you over the telephone. If you have asked us to look at other companies’ brands or marketing collateral we will research this on the web or send off for it. Based on what you have told us in the brief we will provide an initial selection of prototype designs. These are intended to start a conversation which usually runs along the lines of 'I like the typeface in 4 and the shapes in 2 and 5 but I would like you to use more muted colour schemes.'

What if I don’t like the initial designs?

No problem, if none of the original designs is deemed relevant we repeat this process. The final design is reached through a series of refinements and tweaks until everyone is totally happy with the result. But beware of the 'I’ll know it when I see it' school of thought. The possibilities become potentially infinite and there must be some rational criteria applied that assess the value of a design. Design is functional, it has a job to do and there’s no room for vague whimsy or stabbing around in the dark. Too many ideas just confuse everyone, look at this example which shows some of the prototypes prepared for a client.

Where does the inspiration come from?

Logos, branding, corporate identities are the foundation of our business. We employ 15 designers and producers who are highly talented, hard working and dedicated to delivering work of top flight professional quality. We are a close knit team of like minds who share a passion for effective, creative design. Every job is different and starts with a blank sheet of paper – yes literally, because ideas are discussed and sketched out before we go anywhere near a computer. One or two of the initial design concepts may be deliberately quite radical if only to explore the limits and test conventions, if you come to us don’t expect a hack solution.

How do I keep check of progress?

Telephone and email have served us very well over the years and we have built great working relationships with hundreds of clients we have never met. Clients do visit us and hardly a day goes by without at least one client sat alongside a designer in our studio. But now we have the benefit of collaborative online software that enables our designers and clients to share the same screen remotely. We use Goto Meeting which is utterly secure and enables client and designer to view the same screen contents live and even swap control of the mouse and keyboard. Up to 15 people can be conferenced in on these sessions which is probably a great way to design a camel. And, for example, you can give us control or your computer for us to set up your email stationery. Whatever next?

What type of files will I be given?

You will be provided with all the files you will need to reproduce your logo with offset litho printing, on the web, in the office, on signs and just about any use you can think of. If you require any special file format in future, just let us know and we will send it to you for a nominal charge to cover un-archiving and copying.

What colour pallet do you supply?

Colours are built using CMYK and RGB colour spaces and we always supply a mono version for black and white reproduction. Pantone and RAL equivalents will be provided if you require this.