powerful communication

Flight, fight, feast or…

In nature when something moves it attracts immediate attention because it either represents a possible threat, a meal or a mate and the detection of movement plays a vital and powerful role in visual perception. Movement can be used in all manner of ways on websites but using movement purely to attract attention is distracting and irritating and should be avoided like the plague. Our award winning website designers use movement as a tool to make websites that communicate strongly and effectively and achieve results. Website designs which harness the power of movement are often the most engaging and entertaining experiences and that, in itself, provides enormous competitive advantage over static website presentations.

Rotoscopes and Disney

Animated visuals can explain how things develop over time or how things fit together or come apart. The uses of movement are extensive but what makes some animation good and some awful? Smoothness of movement is one factor and Flash is a great technology to enable realistic acceleration and deceleration of objects which is all to do with inertia, gravity and mass. It was the early Disney animators who painstakingly studied the way things move in the real world, frame by frame, split second by split second and they discovered things like how flames behave, what the wind looks like and how the brain expects hard objects to squash up a bit upon impact. The effect of their discoveries were as profound as the understanding of perspective at the beginning of the Renaissance. This technique, called rotoscoping, dates back to the early days of film and yet the knowledge gained is still totally relevant in today’s world of high definition video and computer animation.

Once upon a time…

Very clever programs like Flash enable our designers to create amazing movement but it is their knowledge and talent as much as the programs that make for great results. And it is knowledge of the grammar of using moving images which makes for engaging sequences which otherwise would be confusing, meaningless or boring. Even at its simplest, because it happens over time, movement is story telling. And story telling is an art.

So where shall we begin? It’s not much of an opening line but how about 01752 830000 or enquiries@logodesign.co.uk – c’mon let’s make a movie!