How to make a great logo?
What makes a great logo design? First of all what do we mean by a ‘great’ logo? Is it one you and your colleagues love? Is the fact that it is bold and brash, jumps out of the page and smacks you right between the eyes? Or is it that it is aesthetically pleasing, a work of art, an object of beauty? Perhaps it is witty, a clever visual pun, a trompe l’oeil or an optical illusion. Well it may be any, all or none of the above. Certainly the owners (including every member of staff and all the people who work with or use the brand) should appreciate its qualities and feel proud of it. But what really makes a great logo is that it answers the brief, it does its job, it is effective in achieving the goals that are its very purpose, its raison d’être. Unless its purpose has been carefully defined and specified it is unlikely to be a great logo because you simply can’t tell, there is nothing to measure it against. You may think it’s great but, truthfully, how do you really know?

Clear rationale
The task of defining the purpose of a logo is not easy and there is no ‘catch all’ process which will work for every logo design project because logos are used to badge just about every aspect of human endeavour from pop stars to star ships. Our logo design briefing form sets out to elicit some of the things we need to know and some of the things our clients need to think about. But each job is different and there is nothing to beat a conversation to discuss the requirements of a logo. For this reason we spend a fair amount of time on the telephone talking to our clients at the outset of a project. We also take care to explain our thinking behind the visuals we produce at each stage of the logo’s development. The rationale must be clearly understood by the client and the design team and development work should be tested against the original brief at each stage.

Listen to your designers
It is all too easy for the process to get sidetracked - or derailed even - by spurious comments and misguided interference. This is not to say that we do not listen or that we don’t value people’s opinions, we do. But it is also important to understand that design is a process, a process that our design team understands intimately. Time after time we have seen people waste enormous amounts of time and energy ‘going round the houses’ having yet more ideas and countless revisions, only to end up selecting one of the original concept offerings from stage 1. Beautifully crafted work gets totally ruined by clients insisting on messing it up! Why? ‘Nought so strange as folk’.

What’s value for money?
So how many concepts and how many revisions should you expect and what represents value for money. To be honest the whole business of so many concepts and so many revisions came from our competitors on the web, and we were in business doing this decades ago and doing on the web long before most of them. The answer is simple: if you are lucky, if the designer gets hit by a bolt of inspirational lightning and if your team (from your wife to your board) for once wholeheartedly agree with you, then the answer is one.

You decide
But coming down from La La Land into the real world, we have devised a number of packages at different price points to satisfy most small businesses and organisations. Which is right for you? Our experience tells us that the larger the number of decision makers the more involved and protracted the job and so the more the fee. If you put in the time devising the brief with us at the beginning and work closely with us as it takes shape, you will get a great logo which will help you to achieve great things. That’s what it’s all about, isn’t it? And, of course, if you want the full service: the market research, focus groups, analysis, brand audit, blah de blah de blah… no problem. We can adjust our fees no problem. Retainers are a bit of a wheeze apparently…

Logo design, Company logo design.

Logo Design & Marketing have over 25 years worth of creative design know-how and success in meeting client requirements. Our portfolio displays the extensive range of our experience and skills in creating creative graphics to suit all types of marketing and communications objectives. If you want a logo design or a company logo design, contact us first.

Brand design, Graphic design agency.

Brand designs or brand identities are the basis for brand recognition and appeal. We have created hundreds of brand designs for many types of products and services, supporting the success of both new and established brands that have required design refreshment. For an intelligent and original design service for your brand design we are the first graphic design agency you should talk to.

UK graphic design, graphic design logos.

At Logo Design & Marketing our satisfied clients regard us as a leading UK graphic design service and extremely talented in producing graphic design logos whatever the type of business or organisation. You are likely to have seen our logo, brand or graphic design work at some time. To find out more contact us on 01752 830000.

Website design.

We design, create and build a wide variety of websites and web online marketing projects including corporate websites, marketing websites, information websites and e-commerce websites. Our web team includes specialists in web graphics, digital animation and dynamic content graphic design. We provide full website development expertise, content management systems (CMS), database, e-mail marketing and dynamic, multi-media concepts and delivery.

Marketing Agency, logo designers.

Our expert team includes extensively seasoned and perceptive marketing communications professionals who add strategic insight and value to our design and communications services. As a more considered and objective focused response to your design needs, you will get more from you budget as we combine the resources of a marketing agency and great team of logo designers.

Corporate identity logos, Corporate identity design.

Whether you are a small company or large blue chip company. You will inevitable require corporate identity logos and a corporate identity design. Here at logo Design Limited we can design, supply and create your Corporate identity logos and Corporate identity design. For full details about the services we provide especially regarding Corporate identity Logos and Corporate Identity Design please call us on 01752 830000 or e-mail us on enquiries@logodesign.co.uk