Devon & Somerset Fire & Rescue Service (DSFRS) became a combined service in 2007 and is the 5th largest Service in the UK. Logo was commissioned to produce a set of guidelines for DSFRS’s branding and communications design. It was obvious to us that an effective identity for the new Service had not been developed at the time of combination, so we included a distinctive, strong identity within the scope of the project. The Service badge and name style were carefully evolved from the previously used identity so they could be phased into application on a neutral cost basis.
DSFRS continue to use Logo for a variety of design projects, extending the new corporate styling across a range of initiatives and community and Service communication projects such as the Service magazine Your Shout! and the Equality and Diversity scheme.
Hotel website Products Website
The brief called for a concept that would reflect the philosophy of a quirky and audaciously styled boutique hotel in South Devon. The hotel is small and exclusive and the approach to guests' needs and preferences very relaxed and unstructured: breakfast at teatime, coffee in the kitchen, films on rainy Sunday afternoons or, when the weather's nice, guests can stroll down to the beach and they'll deliver a picnic by car.
The hotel is finished and furnished to a very high standard; glass walls, monsoon showers, mischievous looking wallpaper and with the ultra modern sitting happily alongside the truly antique. When exploring ideas with the client it became apparent that she had a secret love of chandeliers. The initial concept for the design has remained pretty much unchanged since early drafts. The chandelier design combines quirky, modern and traditional and has been applied to all the hotel's marketing material, menus, as well as packaging and brochures for its own, custom formulated toiletries range. An animated version provides a working menu system on the hotel website.
The Torbay Coast and Countryside Trust acquired a large area of redundant farmland near Torquay where it created a visitor centre, a farm shop selling its own organic produce, a gastro café and an education centre.
The ethos was to 'reconnect people with farming and food' realized through farm trails that are wheelchair friendly with audio interpretation points and eco cameras beaming live video back to the centre.
Everything was brought in to meet the modest budget of just £24,000. Since it opened in April 2006 Occombe has enjoyed a bumper crop of nearly a thousand visitors a day, proving to be equally popular for tourists, locals who enjoy the shop and organised school trips.
Defining the boundaries
The Countryside Agency and the Countryside Council for Wales were looking for a design company that could work with them to create an information symbol to be used across England and Wales to mark areas of Open Access Land on OS maps and out in the countryside. Open Access means that the public have the right to roam across certain types of land and are not constrained to a footpath.
The Countryside Agency turned to the www for leads and contacted Logo Design who won the contract following a short selection process.The symbol has to satisfy the needs of a great many different interested parties and over 130 organisations have been consulted.
These ranged from walking and rambling organisations on one side of the fence to private landowners and farmers quite literally on the other.
Logo Design took all this in their stride. Working closely with the Countryside Agency, design concepts were submitted and then put through a demanding series of fine-tuning phases. Final designs were submitted to appropriate bodies for compliance with the DDA. Guidelines for use, and a suite of masters were produced and the symbol is being used widely on maps and on the boundaries of open access land.
Early this year the renowned Lambourne Golf Club in Buckinghamshire commissioned us to produce a brochure to attract corporate business to the club. Such was the success of this peace they then asked us for ideas for a mail shot campaign to increase their associate membership. We offered them three creative ideas based on large post cards, one third of A3 in size. Strong headlines, potent photography, engaging copy and compelling calls for action – classic direct marketing. The cards were circulated to carefully selected post codes by Royal Mail. Unsolicited, the client emailed:
'I have had an amazing response to it. Obviously the flyers were a major part of this! But to get this many enquiries and conversions in the current climate is truly amazing. So thanks for all your help with it all!'
Jane Mannerings
Membership Sales
The Lambourne Golf Club
Sicor International are a worldwide manufacture & supplier of ropes nets & twines for many different applications, from the fishing industry right through to top league football goal nets.
Logo design were given the challenge to create a complete new branding identity for the full product range. Because of Sicor’s diverse market range the styling needed to maintain an overall company identity whilst still allowing each individual product to be shown in a successful way.
The outcome was a very unique and strong identity that ran over brochures, leaflets, banners and a new company website, which has had proven success as illustrated by the company director Alan Nute below.
'Within a very competitive market Sicor International needed a look that would stand out from the crowd but also allow each individual product to appeal to its particular market. We feel logo design were sensitive with there approach with an amazing amount of research on our competitors which gave us the confidence to believe there new look for the company would only be a profitable one. Many thanks to all the team at Logo!'
Alan Nute,
Company Director
Established since 1890, the Cornish clotted cream maker Rodda's is advertising on television for the first time in a series of live-action commercials devised by Logo.
The test campaign was also planned and negotiated by Logo and launched in the Central television area in July with five 10 second commercials broadcast in over ninety commercial breaks.
The commercials were all filmed on the Boconnoc Estate in Cornwall and feature local actors although extras in some scenes include members of the Rodda family.
Targeting predominately females (housewives/menu deciders), the advertisements lead with the tagline 'too good for words', depicting the indulgence and versatility of one of England's best loved regional foods. The concepts include Rodda's at tennis, cricket and picnic, 'after lunch' and 'after dinner', will be shown during programmes including Daily Cooks, Coronation Street, This Morning, Loose Women and the ITV evening and weekend news.
Bucking the trend in their market sector and in these testing times, Morris Engineering is a busy precision CNC engineering company so, as we all know, now is exactly the right time to seek new clients. We made this video using a humble camcorder and the (unscripted) voices of their staff. It is designed to form the core of a telemarketing campaign. Who could resist an invitation to review a potentially valuable new supplier’s four minute production?
Out of the Blue is a development of just seven properties. It stands in a stunning location overlooking Croyde Bay, which is the latest hot-spot UK holiday destination – in the same class as “Royal Rock” - if not quite so expensive just yet.
With Easter fast approaching, the thought of all those potential buyers playing in the waves on their weekend in the Westcountry was too much to resist. An enormous banner publishing the development’s website address was suspended on the property so that it was visible from the beach below.
Due to pressure of time and information available a microscopic website was launched, consisting only of a home page showing the location, a page describing in general terms the properties, a map and a contact form with the agent’s logo. No phone number, no further details.
And the enquiries flooded in. Names and addresses were gathered. In due course the fully fledge website was launched and hugely prestigious brochures we produced but almost before the ink had dried on the paper, the properties were fully reserved. Since then one or two buyers have changed their minds and one has just come back onto the market but this won’t be for long!
Result:
Delighted agents, delighted developer, delighted design team at Logo!
