Devon & Somerset Fire & Rescue Service (DSFRS) became a combined service in 2007 and is the 5th largest Service in the UK. Logo was commissioned to produce a set of guidelines for DSFRS’s branding and communications design. It was obvious to us that an effective identity for the new Service had not been developed at the time of combination, so we included a distinctive, strong identity within the scope of the project. The Service badge and name style were carefully evolved from the previously used identity so they could be phased into application on a neutral cost basis.
DSFRS continue to use Logo for a variety of design projects, extending the new corporate styling across a range of initiatives and community and Service communication projects such as the Service magazine Your Shout! and the Equality and Diversity scheme.
Hotel website Products Website
The brief called for a concept that would reflect the philosophy of a quirky and audaciously styled boutique hotel in South Devon. The hotel is small and exclusive and the approach to guests' needs and preferences very relaxed and unstructured: breakfast at teatime, coffee in the kitchen, films on rainy Sunday afternoons or, when the weather's nice, guests can stroll down to the beach and they'll deliver a picnic by car.
The hotel is finished and furnished to a very high standard; glass walls, monsoon showers, mischievous looking wallpaper and with the ultra modern sitting happily alongside the truly antique. When exploring ideas with the client it became apparent that she had a secret love of chandeliers. The initial concept for the design has remained pretty much unchanged since early drafts. The chandelier design combines quirky, modern and traditional and has been applied to all the hotel's marketing material, menus, as well as packaging and brochures for its own, custom formulated toiletries range. An animated version provides a working menu system on the hotel website.
Defining the boundaries
The Countryside Agency and the Countryside Council for Wales were looking for a design company that could work with them to create an information symbol to be used across England and Wales to mark areas of Open Access Land on OS maps and out in the countryside. Open Access means that the public have the right to roam across certain types of land and are not constrained to a footpath.
The Countryside Agency turned to the www for leads and contacted Logo Design who won the contract following a short selection process.The symbol has to satisfy the needs of a great many different interested parties and over 130 organisations have been consulted.
These ranged from walking and rambling organisations on one side of the fence to private landowners and farmers quite literally on the other.
Logo Design took all this in their stride. Working closely with the Countryside Agency, design concepts were submitted and then put through a demanding series of fine-tuning phases. Final designs were submitted to appropriate bodies for compliance with the DDA. Guidelines for use, and a suite of masters were produced and the symbol is being used widely on maps and on the boundaries of open access land.
Early this year the renowned Lambourne Golf Club in Buckinghamshire commissioned us to produce a brochure to attract corporate business to the club. Such was the success of this piece they then asked us for ideas for a mail shot campaign to increase their associate membership. We offered them three creative ideas based on large post cards, one third of A3 in size. Strong headlines, potent photography, engaging copy and compelling calls for action – classic direct marketing. The cards were circulated to carefully selected post codes by Royal Mail. Unsolicited, the client emailed:
'I have had an amazing response to it. Obviously the flyers were a major part of this! But to get this many enquiries and conversions in the current climate is truly amazing. So thanks for all your help with it all!'
Jane Mannerings
Membership Sales
The Lambourne Golf Club
Sicor International are a worldwide manufacture & supplier of ropes nets & twines for many different applications, from the fishing industry right through to top league football goal nets.
Logo design were given the challenge to create a complete new branding identity for the full product range. Because of Sicor’s diverse market range the styling needed to maintain an overall company identity whilst still allowing each individual product to be shown in a successful way.
The outcome was a very unique and strong identity that ran over brochures, leaflets, banners and a new company website, which has had proven success as illustrated by the company director Alan Nute below.
'Within a very competitive market Sicor International needed a look that would stand out from the crowd but also allow each individual product to appeal to its particular market. We feel logo design were sensitive with there approach with an amazing amount of research on our competitors which gave us the confidence to believe there new look for the company would only be a profitable one. Many thanks to all the team at Logo!'
Alan Nute,
Company Director
Established since 1890, the Cornish clotted cream maker Rodda's is advertising on television for the first time in a series of live-action commercials devised by Logo.
The test campaign was also planned and negotiated by Logo and launched in the Central television area in July with five 10 second commercials broadcast in over ninety commercial breaks.
The commercials were all filmed on the Boconnoc Estate in Cornwall and feature local actors although extras in some scenes include members of the Rodda family.
Targeting predominately females (housewives/menu deciders), the advertisements lead with the tagline 'too good for words', depicting the indulgence and versatility of one of England's best loved regional foods. The concepts include Rodda's at tennis, cricket and picnic, 'after lunch' and 'after dinner', will be shown during programmes including Daily Cooks, Coronation Street, This Morning, Loose Women and the ITV evening and weekend news.
Logo Design visited Polhawn and its utterly magical setting and the magnitude of the Fort literally took their breath away. A dreamy, romantic branding was created to reflect the venue and the lure of the sea, followed by a totally new website, a prestigious wedding pack that is literally tied up with sealing wax and string, advertising copy and content managed email template.
The response to the new website and marketing material was as dramatic as the fort itself. Bookings increased on an exponential scale, consistently topping the previous month. One year down the road and the bookings have never been better.
One of Britain's oldest independent, traditional breweries, Palmers makes prize winning real ales in a partially thatched brewery in Bridport. It has an estate of its own inns as well as selling through the free trade.
To support the growing popularity of Palmers Dorset Gold ale its PR agency, Watershed, devised a competition to promote additional sales and to help sell the product into new outlets. Capitalising on the 2012 Olympic sailing competition being held in Weymouth Bay, the main prize is a free week's holiday in a cottage to coincide with the final events.
Logo was appointed to create illustrated characters that "identified" with target customers and to design support materials including a competition flyer, t-shirts and point of sale.
Out of the Blue is a development of just seven properties. It stands in a stunning location overlooking Croyde Bay, which is the latest hot-spot UK holiday destination – in the same class as "Royal Rock" - if not quite so expensive just yet.
With Easter fast approaching, the thought of all those potential buyers playing in the waves on their weekend in the Westcountry was too much to resist. An enormous banner publishing the development's website address was suspended on the property so that it was visible from the beach below.
Due to pressure of time and information available a microscopic website was launched, consisting only of a home page showing the location, a page describing in general terms the properties, a map and a contact form with the agent's logo. No phone number, no further details.
And the enquiries flooded in. Names and addresses were gathered. In due course the fully fledge website was launched and hugely prestigious brochures we produced but almost before the ink had dried on the paper, the properties were fully reserved. Since then one or two buyers have changed their minds and one has just come back onto the market but this won't be for long!
Result:
Delighted agents, delighted developer, delighted design team at Logo!
Grandstand Group initially contacted Logo Design with an enquiry about refreshing the brand image for the Horse of the Year show which had been designed many years ago and had become eroded over time through its countless and varied applications. Throughout the year, while the new branding was put on hold, we devised a strong creative platform with massive horse allure to promote the show for 2011, producing leaflets, posters, competitors' info, visitors' info, jump stand banners, plus numerous advertisements for practically every horsey magazines. We usually turned all these around within one day.
The highlight of year for the HOYS design team was attending the show in Birmingham where the magical superstars of the equine world totally captivated the audience.
The highlight of year for the HOYS design team was attending the show in Birmingham where the magical superstars of the equine world totally captivated the audience.
EphMRA, the European Pharmaceutical Market Research Association, has been established for 50 years and has its HQ in Switzerland. Logo Design was initially approached to create a new brand identity for its annual conference but over the following four years EphMRA has become one of our leading relationship clients.
We have designed and produced a range of materials including regular newsletters, information booklets and yearly call for conference papers brochures. This year EphMRA expanded its activities to the Far East with a successful first-ever conference in Shanghai.
Bell & Loxton Rapeseed Oil is grown, harvested, cold pressed and bottled on the Bell family farm in South Devon.
The decision to retail the product in aluminium bottles, rather than traditional glass was a tough one given that cold pressed rapeseed oil itself is only just gaining recognition in the culinary world. The benefits, however, are indisputable: better for recycling, transporting, keeping the oil in premium condition, it is unbreakable and quite simply - looks stunning.
Logo Design was involved with all aspects of the packaging and branding from day one, creating a product we're enormously proud of, with maximum shelf shout.
Since its launch approximately one year ago, Bell and Loxton's Cold Pressed Rapeseed Oil is already widely available through independent retailers across the South West and is now available in Waitrose who loved the packaging. An e-commerce website and point of sale leaflet provide marketing support.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
