Belfrites

Fast food Belgium style means the delicious double-fried chip. It is fried once to cook the inside just right and the second time to crisp the outside. Some Belgians allege they created the original and best tasting chip, not at all like those limp French fries.

We were asked to create a bright, eye-catching brand for Belfrites as a new takeaway franchise for London and came up with branding that is a sharp combination of traditional elegance and contemporary lifestyle. We added a catchy strapline, smart packaging and all the support materials such as menus, point of sale and staff uniforms.

Delicious design with the sauce of your choice.