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Topical information and opinions about the web, including Sarah Doney's Web Expert column in the Western Morning News.
The Brand Expert

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What files do you get with your logo?

Posted by Chris Bray:

Even a basic logo for a small start up business is going to be used on a wide range of applications and so it is important that the suite of files provided with the finished logo will cover all the likely media and formats that it may feature in. The picture on the right shows…

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Wedding Gifts for Rhinos

Posted by Chris Bray:

All design agencies regularly get asked to do all manner of freebies for good causes, it comes with the territory. We almost always say no. It’s not that we are mean but we’ve had several bad experiences like endlessly being mucked about and then never hearing a word back once the work has been completed. …

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From Logo to Brand

Posted by Gilly Hancox:

Your logo is a visual representation of your business and all it stands for, not just what it does. It might be a well established company providing a caring kindly service, or a company with a dynamic, high tech approach; or its products might be good value or come with an exclusive price tag. Your…

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The Web Expert

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Websites – an integral part of business

Posted by Sarah Doney:

Integrating your website with all the other areas of your business as well as Sales and Marketing, can reap real benefits for all concerned. Collectively we use the web in so many different ways that it is impossible to know where its tentacles don’t reach and for what purpose people are using it for. Marketers…

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Security Matters

Posted by Andrew Hosgood:

With the holiday season nearly upon us, more money is being spent online than ever and more purchases are being made through mobile devices than ever. It’s the time of the year when security matters most for both you and your clients. If you are keeping hold of clients’ details, you need to think about…

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Lazy agencies make dull websites

Posted by Sarah Doney:

The internet is a wonderful place where you can learn, buy, play games, explore, laugh and watch films. So why are so many websites flat, unmemorable and uninspiring, why don’t they too encourage visitors to explore, engage and be inspired? Many years ago, the first websites were simple recreations of printed pages. The fact that…

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