Wadebridge Point to Point

Wadebridge Point to Point needed an icon to help reposition and brand the horse racing which takes place on the local course… something modern that would appeal to a slightly younger market, and something for people who might not know what a point to point is.

The new brand conveys the energy and excitement of the chase and incorporates the actual bridge in Wadebridge to anchor the design to its location. The whole process, including understanding the objectives, was turned around within just a few days in order to meet fast approaching deadlines for the imminent winter events.