Sanjay Ice Cream
Sanjay Ice Cream is a 40 year old household name in the Mumbai region of India. They started out selling ice cream door to door from earthenware pots and now have franchised stores across the region. India has a very sweet tooth market (it is the diabetes capital of the world) going for an ice cream in India is as common as going to the pub in Britain.
The Sanjay brand prides itself in its ethical practices and innovative approach, always adding new flavours to the range, they offer a smorgasbord of diabetes-inducing delights with a high dollop of professionalism.
The brief was for a logo that would stand the test of time and look modern 20 years from now.