Keylocks is a new estate agency specialising in equestrian property. It will be based in Newmarket – the UK’s capital of horse racing, training and breeding. The new logo design sums up their business perfectly, combining a key with a winning post, and a winning horse. As sale boards are such an intrinsic element of property marketing, the concept designs gave careful consideration to the treatment for these. Possible colour schemes were selected to differentiate Keylocks from the local competition to create a bold, confident brand.