Palmers Brewery – Dorset Gold Ale

One of Britain’s oldest independent, traditional breweries, Palmers makes prize winning real ales in a partially thatched brewery in Bridport. It has an estate of its own inns as well as selling through the free trade.

To support the growing popularity of Palmers Dorset Gold ale its PR agency, Watershed, devised a competition to promote additional sales and to help sell the product into new outlets. Capitalising on the 2012 Olympic sailing competition being held in Weymouth Bay, the main prize is a free week?s holiday in a cottage to coincide with the final events.

Logo was appointed to create illustrated characters that ‘identified’ with target customers and to design support materials including a competition flyer, t-shirts and point of sale. Visit the website at dorsetgold.com