Palmers Ginger Beer
Palmers is a long-established, independent brewery based in Dorset. Complementing a prize-winning range of real ales they offer a bottled ginger beer but the branding and packaging for this had not been reviewed for many years.
Logo was commissioned to create a new brand design and label set. Our objective was a concept that would combine visual impact and shelf-appeal with the product’s traditional qualities. Ginger Beer brands have proliferated and improved in quality in recent years so there were some strong competitors to consider.
Having worked our way through a strong range of design options the finished pack delighted the client and continues the consumer perception of Palmers for authentically-made and superb tasting products.