Short-term property finance.
Creating branding and brand assets for a new to market specialist property lender.
We were set the task by the team at Lendhub to initiate the brand. This was to begin with, via logo design and a showcasing interactive responsive website. The challenge was to create a clear professional, stand out brand in an already fairly busy landscape, encouraging users to interact. Lendhub are specialist providers of short term property finance, they help bring property investment plans to life.
Following industry research and a collaborative brief we carried out concept exploration. This involved volumes of iterations and communication to nail down the final brand logo. Once agreed, we had a concept that we could build upon. A website map was created with Lendhub and adjusted to fit the requirement. We then offered home page visuals to ascertain the correct theme and then to the build stage, regularly communicating with the Lendhub team throughout the various stages of the project to get the right authoritative content.
We created a theme that was user experience (UX) led, utilising icons to support the sales proposition with a clear goal of user interaction.
Visit the website at http://lendhub.co.uk/