Web-based Office Brokers branding
Office Broker was founded in 2001 and now brokers over £55m of office space for over 5,000 providers each year. Their free, global service helps accommodate tens of thousands of businesses of all sizes from one man bands to multi nationals. Office Broker are also recognised as experts in the field of office accommodation. They produce quarterly reports on the state of the UK office market sector by sector across all cities and regions. Their data is used as industry benchmarks and tracks trends in demand, take-up, workstation volumes and price. In 2011 Officebroker asked us to examine their logo and brand design. As a result of holding a competition they had an idea that they liked but it wasn’t quite working. We worked with them to develop the concept using a stylised key shape to form part of the logotype. They obviously enjoyed the experience because they have continued to use us for a variety of projects ever since.