Plymouth Community Healthcare was formed as a Community Interest Company with the services and staff that previously worked within the NHS for Plymouth Primary Care Trust. We were commissioned to provide a new identity and website that would position them as a new organisation, still providing NHS services and looking after the wellbeing of a local community of around 270,000 people. We worked with the directors and leaders of different service groups to produce a fresh, but authoritative looking logo that would both reassure the public about the professionalism of the new organisation but also show it was approachable and caring.
In order for the identity to be used consistently across the 2,200 employee organization, we produced a comprehensive set of brand guidelines and templates for frequently used materials like posters and leaflets. We also created the template for a staff-wide newsletter, allowing PCH to edit and publish issues with minimal design support.
The CMS website we created offers varying editing levels for different users and careful consideration was given to accessibility for visitors with visual impairments and language preferences. The navigation and presentation of information was designed to be clear and easy to understand and the site tested to W3C standards.
PCH retained us to look after the website, providing development and design services and to also support the ongoing application of their branding. This role expanded as new signage was required for PCH’s many service locations across Plymouth, especially their complicated, main base at Mount Gould Hospital. We undertook a signage and external wayfinding study of all the sites and developed and designed a complete set of new signs including an innovative, visitor-friendly wayfinding solution for Mount Gould.