New brand for an integrated waste management service

The leading-edge team of Biffa’s Integrated Waste Management Division (IWM) has launched a brand new service in the waste and recycling industry. R3MC is a consultancy providing environmentally sound solutions for businesses facing tough environmental targets, increased costs and a growing risk of non-compliance.

R3MC believe that financial and environmental sustainability are two sides of the same coin. To achieve this financial and environmental balance it provides an integrated approach embracing lean recycling, resource and waste recovery solutions.

The first task Logo undertook was to provide a range of ideas and feedback for the name of this service. These ranged from short and quirky suggestions to more corporate solutions. The client chose R3MC. This reflects the core business: Recycling, Recourse, and Recovery Management Consultancy. This naming process was run in tandem with the creation of the brand image.

The launch of R3MC was timed to coincide with the UK’s most important waste management event, for which a full suite marketing material was required. Logo Design created an eye-catching and informative website using the theme of the two sides of the coin; plus banner stands, a suite of stationery, a brochure and branded merchandising.

We look forward to continuing to develop our brand with Logo as R3MC becomes an established player within the circular economy.”
– Simon Hamilton, Head of Projects and Consultancy, IRM, Biffa Waste Management

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