Brand Design

Treyone Woodcraft was a long established, bespoke kitchen manufacturer with four retail outlets across Cornwall and Devon. Established for over 30 years, the company had a long established brand, little changed from when it was a small company specializing in a limited range of handmade kitchens. When they approached us to look at their overall marketing strategy and brand design, we reviewed the old branding in relation to their products and services and proposed a drastic but thoroughly considered new style.

This included an adaptation of their name and a short clear strapline to position them correctly. The brand strategy embodied in the new logo design portrayed the company as very high quality, traditionally rooted with the design of the wordmark, but with a contemporary edge, as indicated by the strapline style. The colours for the logo and its background were chosen to complement the wide range of finishes and styles of the product range.

Shop Design

The brand design also considered the requirement for new shop designs for Treyone’s retail showrooms, where the finish and materials were carefully selected for the signage, fascia and window displays. Branded point-of-sale poster templates were also created and advice given on shop layout and lighting.

Website Design

Although Treyone had a website prior to approaching us, it provided only a minimal amount of enquiries and had very low visitor numbers. We developed the design and functionality of the new site to reflect the new visual status of the brand design and give an effectively up-market perception of the company and its kitchens – both in design and craftsmanship. This provided a helpful, informative and very attractive online showroom experience and made it easy to find the type of kitchen styles the visitor was interested in. We helped Treyone compose an SEO strategy and integrate this in line with the website strategy.

Photography, Room Styling & PR

Treyone’s image portfolio of completed kitchens was mixed, consisting of both in-house snaps and occasional commissioned photographs. For the purposes of the website, advertising and PR we researched and agreed photo sessions at some of the most interesting recently completed contracts. We provided all the art direction and room-set styling to create some showcase main images and a wide range of feature detail images.

To make the most of Treyone’s investment in the photography we also interviewed the kitchen customers and wrote and placed case studies PR in both national and regional magazines. The quality of our photographs was decisive in securing the media coverage.