Brand design and implementation for technical manufacturer
Valeport are the UK’s leading manufacturer of oceanographic, hydrographic and hydrometric instrumentation and they have been a client of ours for over twenty years.
Their company logo design originally featured the fins of an impeller because one of their first pieces of kit was a current meter and you can still spot bright yellow impellers on their website and in their original catalogue. The present logo retains something of the helix trail of the original impeller but it also references the waveforms of the digital age. These days many of their titanium watertight tubes house solid state technology employing electromagnetic technology to measure the rate of flow in water. Their tide gauges use radar and their sound velocity sensors and profilers are world leaders, such is their mastery of leading edge technology in their watery environment.