The Sugar Association of London
& The Refined Sugar Association

The Sugar Association of London

We are very humbled to have had the opportunity to work with one of the longest established brands in the UK. The Sugar Association of London (SAL) was formed in 1882 to provide the rules and contract conditions for the trade in raw sugar. They are also in place to oversee the delivery of raw sugar cargo into London, as well as providing dispute resolution services.

Naturally a lot has changed in 135 years, therefore SAL needed a modern brand logo designed that is easily identifiable and fits their traditional values as well as fitting with the connected organisation The Refined Sugar Association.

The Refined Sugar Association

On the 8th of January 1891 The Refined Sugar Association was formed to establish rules and contract conditions for the trade of white sugar both in the UK and Internationally. The RSA approached LOGO to modernise their brand logo via concept exploration.

The design needed to keep the traditional values at it’s core, appealing to members and non-members alike, portraying the trustworthy trade supervision that is The Refined Sugar Association.

CONTACT US.

PLYMOUTH: +44 (0) 1752 830 000
LONDON: +44 (0) 20 3757 9751